Sofiah is the Chief Executive Officer of Medic Pets (M) Sdn Bhd, a Setia Alam based company. Medic Pets (M) Sdn Bhd is an animal pharmaceutical company focusing on organic based pet care and treatment products. Under SAY ASPIRE, Sofiah managed to double up her company’s revenue through precise market penetration strategies. We also assisted Medic Pets (M) Sdn Bhd to penetrate Brunei through SAY Bridging Programme by setting up procurement meetings with NiManja (controlling nearly 60% of Brunei market) generating an export lead of more than RM3M. Sofiah managed to launch Selangor Cats Centre graced by DYMM Tengku Permaisuri Selangor during Malaysia Agriculture, Horticulture and Agrotourism (MAHA) 2018, generating a PR value of more than RM300,000.